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MARKETING
Showcase your successes without the hard sell
PETROCHEMICALS | OIL & GAS | LOGISTICS | DATA & SOFTWARE
Increase engagement and generate more leads and opportunities.
Marketing Strategies
Content marketing should be an important part of your business’ strategy to help reinforce your brand and promote your capabilities to customers and prospects.
Done well, it positions you as a thought leader and informs, engages and helps build long-lasting relationships. It’s about producing varied content and a regular drumbeat of material that’s of value to your
audience.
As a result, they will become more aware of your brand and offering – and you’ll be front of mind.
There’s an old adage… If a tree falls in the forest, and there's no one
around to hear it, does it make a sound? That same principle applies to you…
you may be the best at what you do, provide an excellent service and
superior products but if you don’t showcase your skills, abilities and successes, no one will ever know about them.
Showcase your achievements
When you’re so immersed in your business day to day, it’s sometimes a
little difficult to step back and realise the enormous value you have to
offer. You’re sitting on a proverbial goldmine of stories, news and
information that your prospects and clients would love to know.
A good marketer will act as a sounding board and absorb as much information as possible about you and your business – and then work closely with you to translate that into quality content you can use to promote yourself.
Times are changing and the conventional forms of advertising and marketing have evolved. How often do you flick past an advert in a magazine or ignore a sales banner at the top of a website? There are so many messages out there and they’re all trying to tell you something – but faced with this information overload, we tend to tune out and not pay them much attention.
Content marketing offers an altogether different approach, allowing you to share valuable information without the hard sell.
Many of your competitors are increasing their content marketing efforts so it’s important you don’t get left behind! By understanding the needs of your audience and providing them with insightful, useful content rather than solely trying to promote yourself, you’re establishing trust and positioning yourself as a thought leader. It’s about telling your story to your audience.
Most businesses struggle to generate enough quality content themselves. That’s where Scribe Creative can help.
Whether you need a single-page article or a 24-page publication, a series of carefully curated blog articles or a monthly podcast, we can help you get your messaging across to your audience.
Rest assured, with custom content, you’re in complete control of the topic and tone – and you get full approval before anything is published. From the initial briefing and the draft content ideas to the interviews, writing and design, you’re always kept informed of progress and given the opportunity to make changes, if required. This is your story, your message.